Posting on Forums
You can generate traffic by posting on forums, if you do it right.
How NOT to post on forums to generate traffic
Donít find general forums and post ads on them. First of all, it wonít work. Secondly, youíll get kicked off the forum within minutes of your first spammy post.
How to Find a Forum to Post On
This is the important part. Research on google and yahoo to find forums or message boards that relate very precisely to your target market.
For instance, if youíre trying to reach Moms of Twins, donít search google for ďMom Message boardĒ or ďParenting forumsĒ. Be more specific than that. Search for exactly what youíre looking for.
Once you find some message boards, go through your list one-by-one and determine if the board is active. If itís a new forum, but growing, thatís ok. But, if itís stagnant, then move along.
If the board passes that test, then read their policies on posting and advertising. Do they allow you to include a link in the signature section of your posts? Great! Although you arenít going to actually be advertising, you wonít want to invest too much time and energy into a forum that will slam the door in your face when you do mention your business.
Did you find some forums that passed the test? Fantastic! Now, go on them and spam the heck out of them! Of course Iím kidding. Thatís is precisely what NOT to do.
Instead what youíll want to do is to build relationships and establish yourself as an expert, the ďgo toĒ person in your field. Become a regular and include your signature line in your posts, with a link to your newsletter so you can continue to promote to all of the subscribers that you get.
Now, repeat. Donít spend all day on forums, but do find a handful that you visit regularly. Be helpful and genuine or youíll look like youíre there just to promote your business, instead of helping others, making friends and maybe even business partnerships.
Thatís the formula for generating traffic from a forum. Itís pretty simple, in theory, but you have to do it right in order to be the helpful business expert, rather than the greedy salesperson thatís always hanging around the board.
The more, the merrier!
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