Free Web Traffic School
for the Easily Overwhelmed
Here we are at Link Exchanges.
I want to let you know up front that I think link exchanges
are NOT the most effective method of generating traffic. However, let me
backtrack a bit.
I feel that link exchanges with strangers is not an
effective method of generating traffic. Going and requesting links from
people who don't know you... I feel there are more efficient methods of
marketing your website.
However, exchanging links while networking is another story.
That can oftentimes work very well. If a friend says "Hey, I've got a new
website that I need to get some links to, would you mind giving me a link on
one of your high traffic pages? If so, I'll send out a newsletter about your
new product gladly."
That being said, here is an article from someone I respect,
so I gladly give you over to him....
7 Steps To Running a Killer Link Exchanging Campaign
By Anik Singal
It’s no secret that one of the best ways to get traffic online is to trade
links with other related websites. Not only does this help you get targeted
traffic, but it helps with your search engine optimization as well.
Well, there’s a right way to link exchange and a wrong way – if you want the
most out of your linking, then be sure to follow these 7 steps:
1. Develop a spreadsheet file (in Excel) and create the following
Website PR (we'll talk about how to figure this out in a minute)
Response to Contact 1
Response to Contact 2
Response to Contact 3
2. Finding a Website’s PR.
Go to Google and download the free toolbar. This toolbar has a feature on it
that will tell you the PR for any website you visit. If you plan on
optimizing your website for search engines, this tool is a MUST.
3. Choosing websites to link to.
Go to any search engine and start typing in keywords for which you'd like to
rank highly. Visit each website and add them to your excel file. Once you
hit 50 websites, spend some time contacting them. We recommend contacting
each website personally and not using any automated software (it’s very easy
to see when someone uses software).
There are many programs out there that will do a mass link exchange mailing,
but we strongly advise you NOT to use them (at least in the beginning).
These programs can get you in a lot of trouble with SPAM laws. Also, if each
email is personal, you are MUCH more likely to get a link back.
4. Write your contact email.
Make sure to address the email to someone specific. Always insert some
details that you enjoyed about the site. It's evidence that you actually
visited the site and made a conscious decision to link to it.
Briefly introduce your website, and send them the URL of your link to their
site. Finally, ask for a link back to your site.
TIP: Give them specific directions on how to link back to you, what keywords
to use, and what URL to link to. It always helps to give them the exact HTML
coding that they would need.
5. Respond to replies.
If you get an acceptance of your offer: Thank them, and add them to a
separate Excel file. This will become a list of people you will constantly
stay in touch with (to submit articles, free viral reports, etc.). Register
the reply in your "Reply to Contact 1" section. This way you will know NOT
to send a follow-up email.
If the person rejects your offer: Add that note to your Excel file so that
you don't contact them again. A good technique is to highlight that entire
row with a red highlighter so there's no danger of a mistake.
If you get no reply: Follow step 6.
6. Send follow-up e-mails.
Wait one week to follow-up with those who have not replied. This is the
second contact. In this e-mail, state that you wrote to them the prior week.
Rephrase the email to keep it fresh.
Wait for replies, then repeat Step 5. Do not contact a “no-reply” website a
third time unless you have a very good reason to.
7. Find more web sites.
After finishing your initial batch of 50, repeat the process for another 50.
Once you begin getting incoming links, you will slowly start seeing similar
"link exchange requests" coming to you. This will decrease your leg work.
There you have it – those are the 7 simple steps to starting an effective
link exchanging campaign. Remember, a small percentage actually accept and
respond, that’s OK. The trick to getting lots of links is to send lots of
requests so make this a daily habit.
Copyright 2005 Kurma Group
This article has been authored by Anik Singal, an
extremely successful and young internet entrepreneur and affiliate
Anik has developed his own affiliate marketing system
that helped him earn over $10,466 in 60 days – he is now training select
students on his system.