Online Radio Hosts are Always Looking for Good Guests
If you had a weekly or monthly show, what would be the one
thing you'd need regularly? Guests!
I grabbed Kelly McCausey of WAHMTalkRadio and asked her How
to get an Interview and how to be a WOW guest. Here's the call -
Be a Guest to Generate Traffic
Internet Talk Radio shows and podcasts are
popping up all over the web. And, guess what? Every show needs guests on a
regular basis. Some of the shows are weekly, which means the hosts are
scrambling for interesting people to interview each week. Why not pitch an
idea to an Internet Talk Radio show and share your expertise with a new group
of potential customers?
Not only do Talk Radio or podcast interviews
get you exposure in front of a lot of people via the actual interview, but,
many hosts will link to your website from the front page of their site, blog
about the show, and send out a newsletter talking about you. Your interview
may also be archived for months to come. It’s a pretty sweet deal.
How do you manage to get asked onto a
Most Talk Radio shows have a link on their
front page that says “Be a Guest”. If you click on that link, you can contact
the host or producer with your idea. Some radio shows charge their guests, but
most do not if you bring something valuable to their audience. There are
plenty of great shows on the web, so you can afford to be picky.
To increase your odds:
1. Actually listen to the show a few times
before even thinking of contacting the host as a potential guest – and make
sure your concept fits into the target market that the show reaches. If the
show is about Health, then don’t pitch your Candy-making cookbook on there.
2. Do something newsworthy or interesting.
Are you having a special event for charity? Have you recently won an award? If
your idea is timely, you’ll stand out and the host may contact you sooner
rather than later.
3. Have something interesting to say. If you
plan to talk about your products, then don’t ask to be a guest. Just buy an ad
4. If you have sample interviews or media
exposure, tell the host about it in your inquiry letter. Point them to your
media page where you link to examples of past interviews, if you have them.
One Good Turn Deserves Another
With the Host or Hostess giving so much to
you, what are you expected to do in return?
Provide a list of questions.
Send a sample. If you are going on the show to talk about
your book, then mail a copy of the book to the host before you appear on the
Tell your newsletter list about the interview and where to
find it. Your host will be more likely to have you back if you are willing
to publicize your interviews.
Be a gracious guest and be sure to say “Thank you” when the
interview is over.
I’m sure your mama taught you manners, so
remember to use them if you’d like to be asked back for another interview. You
may also consider sending a “Thank you” letter or even a small gift to the
hostess as a token of thanks.
Believe me – she’ll remember you later when
she needs another guest if you follow our advice.
Contact any of these radio shows if they are in your target
market and you'd like to share your expertise.